First-party data
Your clients' real search data.
Not someone else's estimates.
Vizbly connects directly to Google Search Console, Google Analytics 4, and Google Business Profile — the verified sources your clients own. No modelled traffic. No third-party panels. No numbers you have to explain away.
Request a demoClient data
Verified first-party84,210
impressions ↑12%
6,440
clicks ↑8%
5,200
organic sessions
126
conversions
1,209
profile views
83
direction requests
Sample data · Not real client data
Why estimates create problems
The gap between estimates and GSC
follows you into the client call.
Third-party tools estimate traffic
They use clickstream panels and keyword databases. The gap between those estimates and what Google Search Console actually reports is often significant — and it widens for branded queries, clients with lower traffic volumes, and local search performance.
The gap follows you into the call
When the tool says one number and GSC says another, you are spending time explaining a model instead of demonstrating value. Clients start questioning everything on the report, not just the one figure they spotted.
Vizbly uses no third-party estimates
Every performance metric comes from the verified connections your clients have already established with Google. If the signal is not in your client's first-party data, Vizbly does not invent it.
Three verified data sources
Your clients' own data. All in one place.
Google Search Console
GSC is the authoritative record of how a client's site appears and performs in Google Search.
Impressions, clicks, CTR, and average position — at keyword level and page level, in separate data calls to preserve data integrity
Search appearance coverage — product snippets, merchant listings, translated results, AMP variants, Google Jobs, and other GSC searchAppearance feature types
Branded vs non-branded query split — using each client's approved brand variants from their Client Intelligence Profile, so discovery-driven search demand is kept separate from brand-driven demand
Metric note: GSC impressions, clicks, CTR, and average position are sourced directly from the verified connection. Computed values — trend deltas, branded/non-branded splits, and coverage summaries — are derived from that source data and labelled.
Google Analytics 4
GA4 closes the loop between search appearance and what happens after the click.
Organic sessions attributed to search
Conversions from organic search traffic
This is how Vizbly connects a keyword position to a business outcome — not by inferring it from impressions, but by reading the session and conversion data directly from GA4.
Google Business Profile
For agencies managing location-based clients, GBP adds the local discovery layer.
Vizbly pulls GBP engagement and local discovery signals — website clicks, calls, direction requests, and review and rating data where available — so that local search presence is part of the same visibility picture, not tracked in a separate spreadsheet.
Owned visibility
Everything your client's search presence is built on.
Owned visibility is Vizbly's model for what agencies can measure and influence using first-party data alone.
Organic search presence
Impressions, clicks, position, and trend from GSC
Local discovery
GBP engagement and local discovery signals
Search appearance coverage
Which GSC feature types your client's pages appear in
Post-click outcomes
Organic sessions and conversions from GA4
Owned visibility does not include paid search, paid social, email, or channels outside your clients' verified data connections. That scope is intentional. Vizbly gives agencies a defensible view of the search visibility signals they can measure from verified connections — not an aggregated estimate of everything.
What you can do with this data layer
The first-party data layer feeds every analysis
and every recommendation.
It is what the rest of Vizbly is built on.
Keyword performance tracking
Weekly GSC impressions, clicks, position, and trend for each active keyword target your analyst is managing. Alerts when a keyword drops below threshold. Evidence for every recommendation that references it.
See how this feeds the agency workflow →Intent gap analysis
Reveals which intent classes — navigational, informational, transactional, local — have no active keyword targets, low confidence coverage, or declining performance. Built from GSC query data, classified against the client's intelligence profile.
Keyword hypothesis engine
Generates keyword opportunities from GSC signals and the client's business profile. Grounded in what the client is already getting impressions for — not a keyword volume database.
Business-context AI recommendations
Every interpretation of this data is grounded in the client's objectives, audience, and KPIs. The first-party data layer is what makes that grounding possible — without it, the AI has no real signal to interpret.
See how recommendations are generated →See your clients' real search data in one place.
We will walk you through connecting your first client's GSC, GA4, and GBP data and show you what Vizbly surfaces from it.