Site Intelligence
The pages your clients' customers are searching for —
and the ones that don't exist yet.
Vizbly builds a blueprint of what a client's site should contain, based on their approved business profile and what their audience is actually searching for. Then it checks the live site against that blueprint — what's missing, what needs stronger sections, and where the site's schema and entity data doesn't line up.
Request a demoSite Blueprint
vs live siteIntegrity Graph flag
Organisation name is inconsistent across 3 pages
Sample data · Not real client data
Why most SEO audits stop short
Most audits check what's there. Few check what's missing.
Most SEO audits — and most websites — start from what's already there. They check the pages that exist, fix what's broken, and optimise what's already ranking. That's useful work, but it misses the highest-value gap: the pages a client's actual customers are searching for that don't exist at all.
Vizbly works the other way round. It starts from the client's approved business profile and their real search data, and builds forward from there — what should this site contain, for this audience, in this market? Then it checks the live site against that picture.
What Site Intelligence covers
Four steps. One picture of what a client's site has, what's missing, and what needs attention.
“Vizbly audits what a client's site has, what it is missing, which existing pages need stronger sections, and where schema and entity data is incomplete or inconsistent.”
Site Blueprint
A recommended list of the pages this client's site should have — built from their approved business profile and what their audience is actually searching for in Google. Not a generic template: a business targeting anxious first-time customers needs a different page structure from one targeting a more confident buyer, and the blueprint reflects that difference.
Gap Audit
Compares the blueprint against the live site. The result is a clear picture: which recommended pages already exist, which are missing, and which matches need analyst review or confirmation.
Section Analysis & Page Briefs
For pages that already exist, Vizbly identifies missing or thin sections — pricing information, FAQs, reassurance content, and more, depending on the page and the audience — as findings that can become tasks. For missing page opportunities, it produces a structured, section-by-section content brief: what each section should cover and why, ready to hand to a writer or developer.
Schema & Entity Integrity — the Integrity Graph
Most schema and structured-data checkers validate one page at a time: is this page's markup well-formed? Vizbly goes further. It builds what we call an Integrity Graph of the client's site — comparing structured data across pages to check whether the site describes itself consistently as a whole.
It looks at how the core entities a site is built from — the organisation, local business listing, website, individual pages, services or products, and breadcrumb trails — are described and connected across the site, and flags issues such as:
The same entity (the business itself, for example) using unstable or conflicting identifiers from page to page
Conflicting names, addresses, or URLs for what should be the same entity
Service or product entities that appear on a page but aren't connected back to the organisation that provides them
Missing relationships between entities that should be linked — a service not linked to its provider, or a page missing from the breadcrumb structure
This is cross-page schema and entity consistency: how consistently the site describes itself, site-wide — not a measure of how AI systems respond to it.
What this means for your team
From findings to tasks, the same way as everything else in Vizbly.
Every recommendation traces back to the client's approved profile and their real search data — not a generic checklist
Findings become assigned, tracked tasks in the same workflow as every other Vizbly recommendation
Analysts and writers get a structured starting point — a content brief — instead of a blank page
Structured-data inconsistencies that are easy to miss manually across a whole site are surfaced clearly
Scope and guardrails
What Site Intelligence does not do.
It does not track or score whether AI systems — ChatGPT, Perplexity, Google's AI Overviews, or others — cite or surface a client's site. Vizbly does not offer AI citation measurement, AI Overview tracking, GEO tracking, or "Agentic Readiness" scoring.
It improves machine-readability and structured-data consistency. It does not measure or guarantee AI citation.
It does not publish pages or make changes to a client's website automatically. Every finding becomes a reviewable, analyst-approved task — the same as every other Vizbly recommendation.
See what your clients' sites are missing.
We'll show you how Site Intelligence builds a blueprint from a client's real profile and search data, and what it surfaces once it checks the live site against it.